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伦敦奥运会的报道即将启动之时,我们才发现,北京奥运会的盛况似乎仍在眼前。钱江晚报再办奥运特刊,主要诉求点放在哪里?我们从伦敦奥运会的口号“激励一代人”中找到了答案,“激励”因此成为钱江晚报伦敦奥运特刊的刊名。运动员的人生需要激励,普通人的人生更需要激励;赛场内的拼争需要激励,赛场外纷乱的世界、低迷的经济、疲劳的审美更需要激励;当下需要激励,未来更需要激励……确定“激励”为刊名,其实也就确定了我们这
When the coverage of the London Olympics is about to start, we have noticed that the grand occasion of the Beijing Olympics seems still present. Qiangjiang Evening News and then run a special issue of the Olympic Games, the main appeal point on where? We from the London Olympic Games slogan “motivate a generation ” found the answer, “incentive ” Therefore, the Qianjiang Evening News London Special Edition title. Athletes need to inspire life, ordinary people’s life more in need of inspiration; competition within the venue need to stimulate the chaos outside the stadium, the downturn in the economy, tired of the aesthetic need more incentive; the moment need to stimulate the future need incentives ... ... to determine “Incentive ” for the title, in fact, also confirmed us this