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报纸、电视、广播、杂志、户外……各种各样的广告正通过各种各样的媒体渗透到我们的日常生活中。上海市城市社会经济调查队日前就这个问题对500位市民作了调查。调查结果是:电视、报纸和广播广告是最受市民青睐的媒体。市民对它们的评分依次是31分、21分和13.5分。户外广告作为后起之秀,以总评分13.1的分数位居第四。交通广告和杂志广告市民打出的分数排名垫底,分别为12.7和11.8。 81.4％的市民认为接受广告信息最多的媒体是电视,有34.2％的人认为可以通过看电视广告获得新产品信息,还有23.2％的
Newspapers, TV, radio, magazines, outdoor ... Various advertisements are being infiltrated into our daily lives through a variety of media outlets. The Shanghai Urban Socio-economic Investigation Team recently conducted a survey on 500 citizens on this issue. The result of the survey is that television, newspapers and radio advertisements are the media most favored by the public. Citizens rated them in turn 31 points, 21 points and 13.5 points. Outdoor advertising as a rising star, with a total score of 13.1 ranked fourth. Traffic advertising and magazine ads hit the bottom of the public rankings, respectively, 12.7 and 11.8. 81.4% of the citizens think that the media that receives the most advertisement information is the television, 34.2% of the people think that they can obtain the new product information by watching the television advertisement, and 23.2%