论文部分内容阅读
随着科技的进步,移动互联网的发展越来越迅速,智能手机与电脑的普及让移动互联网成为了一种无处不在的综合性网络。移动互联网其便利、及时、高效的性能让越来越多的用户不断的使用,如今移动互联网已经成为了人们生活与工作中不可或缺的一部分。大学生是一群充满了青春与活力的群体,根据统计显示大学生在旅游消费者中占有庞大的比例,并且其在旅游过程中使用移动互联网的频率最高。这样的大学生群体在进行旅游时充分的使用移动互联网,可以给予移动互联网公司一定的启示,扩充以移动互联网为背景的大学生旅游消费市场。移动互联网公司通过对大学生的旅游行为以及旅游中运用互联网的行为进行分析,了解其所需要的各类型产品,并通过有效的营销来进行推广,一方面让大学生旅游者的旅游服务质量得到提升,另一方面也为移动互联网公司以及各个客户端企业创造商机。本文对移动互联网背景下大学生的旅游喜好、出行方式、信息获取手段等相关方面进行着重分析。
With the progress of science and technology, the development of mobile Internet is becoming more and more rapid. The popularization of smart phones and computers has made mobile Internet a ubiquitous comprehensive network. Mobile Internet Its convenient, timely and efficient performance make more and more users continue to use, and now the mobile Internet has become an indispensable part of people’s lives and work. Undergraduates are a group of youthful and energetic people. According to statistics, undergraduates account for a large proportion of tourism consumers and have the highest frequency of using the mobile Internet during their travels. Such college students in making full use of mobile Internet travel, mobile Internet companies can give some enlightenment, to expand the mobile Internet consumer travel market in college students. Mobile Internet companies through the behavior of college students and travel in the use of the Internet to conduct an analysis of the various types of products they need to understand and promote through effective marketing, on the one hand so that students travel services to enhance the quality of tourism, On the other hand, it also creates business opportunities for mobile Internet companies and various client businesses. This article focuses on college students’ traveling preferences, modes of travel, means of obtaining information and other related aspects of mobile Internet.