报业以“内容为王”吸引读者,吸纳广告客户,占领市场,这已是不争的事实,其中的道理人所共知。但是在当前获取信息的渠道多元化,市场进一步细分,个性化差异化更为明显的情况下,报业要想在日益竞争加剧的信息时代获得更大更好的生存空间,必须重视媒体已拥有的客户资源,开凿媒体客户资源这一具有增值前景的富矿。 It is an undisputable fact that the newspaper industry should attract readers, attract advertisers and occupy the market with “content as the king.” However, in the current diversification of access to information channels, further market segmentation, individualization of the more obvious differences in the circumstances, the newspaper in an increasingly competitive information age to obtain greater and better living space, we must pay attention to the media Owned customer resources, cut the media customer resources this value-added prospect of rich ore.