新兴媒体的出现,给传统纸媒带来强大冲击。在这种形势下,传统纸媒突围之路就是要把自身长处与新媒体优势结合起来,不断提升自身影响力。文章对传统纸媒与新媒体的优劣势进行了详细对比,并对传统纸媒如何合理利用新媒体优势和劣势来提升自身传播效果等方面进行了探讨。 The emergence of emerging media has brought a powerful impact on traditional paper media. Under such circumstances, the traditional way for the paper media to break through is to combine its strengths with the advantages of new media to continuously enhance its influence. The article compares the advantages and disadvantages between traditional paper media and new media in detail, and discusses how traditional paper media makes rational use of the advantages and disadvantages of new media to enhance its own communication effect.