通过读者这个庞大的消费群体推广相应的文化产品和相关产品以及服务,是我们理想中的多元化经营。多元化经营是新华书店赖以生存的必要因素,随着教材利润的逐年下滑,新华书店今后的生存与发展,除了在股份制改造和资本运作方面下功夫之外,另一个重要的方面就是靠多元化经营。我们 It is our ideal diversification to promote the corresponding cultural products and related products and services through this huge consumer group of readers. Diversified management is a necessary factor for Xinhua Bookstore’s survival. As the profit of teaching materials declines year by year, the future survival and development of Xinhua Bookstore apart from the efforts in joint-stock reform and capital operation, another important aspect is that the multi- Business. we