江南古镇是我国古镇旅游资源的重要组成部分。由于缺乏专业的旅游科学的指导,许多古镇旅游景区出现了开发误区。该文以江南古镇旅游的代表性景区木渎为例,通过对木渎旅游开发中存在的问题与对策的分析,探讨江南古镇旅游发展的方向。 Ancient town of Jiangnan is an important part of tourism resources in ancient town. Due to the lack of professional guidance of tourism science, many tourist attractions in ancient town development errors occurred. This paper takes the example of Mudu, a typical tourism area in Jiangnan town, and analyzes the problems and countermeasures in the development of Mudu tourism so as to discuss the direction of tourism development in the ancient town of Jiangnan.