如果用一个关键词标注湖南中烟去年以来改革发展、攻坚克难的历程,“逆势上扬”是非常确切的。如果再用一个关键词标注湖南中烟挖掘改革红利、实现逆势上扬的原因,“倒逼”一词则具有特殊意义。在行业推进卷烟营销市场化取向改革进程中,湖南中烟积极响应,主动融入,倒逼企业内部改革和品牌发展转型,经济运行稳健而自信。 If we use a key word to mark the course of reform and development of Hunan Tobacco since last year and tackle difficult problems, the “rising trend of contrarian” is very definite. If we again use a key word mark Hunan Mining reform dividend to achieve the reasons for the contrarian rise, “Forced ” the word is of special significance. In the course of promoting the market-oriented reform of cigarette marketing in the industry, Hunan Tobacco actively responded and took the initiative to integrate, forcing internal restructuring and brand transformation in the enterprise, with sound and confident operation of the economy.