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实行代理制后,代理商在生产者和消费者之间媒介商品交换,完成产品在时、地、所有权上的转移,对整个企业的市场经营活动具有关键性作用。厂商对代理商的选择不仅要考虑市场位置因素,还要考虑是否具备相应的技术条件和全面的售前、售后服务等。1、位置的选择企业要进行区域选择和定点选择,对于生产资料的企业而言,代理商应面向工业繁荣的厂矿,新兴工业开发区,同时还要求交通便利、运输能力强。从事生活资料生产的企业选择代理商应位
After the implementation of the agency system, agents exchange media products between producers and consumers to complete the transfer of products in time, place, and ownership, and play a key role in the market operations of the entire enterprise. Manufacturers’ choice of agents must not only consider the market location factors, but also consider whether they have the appropriate technical conditions and a comprehensive pre-sale and after-sales service. 1. Choice of location The company must choose regional and fixed-point selections. For the production enterprises, the agents should face the flourishing factories and mines, emerging industrial development zones, and also require convenient transportation and strong transportation capabilities. Enterprises engaged in the production of living materials should select agents