台湾广告金像奖已历经20春秋，成为两岸广告设计界增进交流、沟通、互动的盛事。我们对金像奖的发展历程进行回顾与研究，探索其广告创意的创新、追求之路是极具现实意义的。 1978年，台湾时报为庆祝出刊第一万号，创办了广告金像奖。最初叫“广告设计奖”，3年后改名为“广告 The Taiwan Advertising Awards have gone through 20 Spring and Autumn, becoming a grand event for promoting cross-talk, communication and interaction between the two sides of the ad design community. We review the development process of the awards and explore their creative innovation, the pursuit of the road is of great practical significance. In 1978, Taiwan Times founded the Advertising Awards to celebrate the publication of No.10. Originally called “Advertising Design Award”, 3 years later changed its name to "Advertising