当今的顾客在进行消费选择时,注重的是那些能满足其创意性、群体性和理想性的产品和企业。在这种情况下,传统的营销法则已经彻底失去了作用。有鉴于此,世界营销大师菲利普·科特勒及其同事在此前提出的概念基础上对营销3.0时代进行了权威解读。营销3.0时代超越了以产品为基础的营销1.0时代和以消费者为基础 Today’s customers focus on the products and businesses that satisfy their creativity, community, and desirability when making consumer choices. In this case, the traditional marketing law has completely lost its effect. In view of this, world marketing guru Phillip Kotler and his colleagues made an authoritative reading of the Marketing 3.0 era on the basis of the concepts previously presented. The Marketing 3.0 era goes beyond product-based marketing 1.0 era and consumer-based