本文从地脉和文脉两个角度对白鹿原影视城进行文化结构分析及定位,重点提到白鹿原深厚的历史文化和区域文化并将其作为地域文化体验旅游策划的基础。在这基础上按照开端、高潮、尾声三个步骤,设计白鹿原影视城地域文化体验旅游的倒“U”型旅游线路及新四大功能分区(影视民俗文化体验区、生态农业体验区、儿童休闲体验区和文学文化体验区)的地域文化体验旅游策划。 This article analyzes and locates the cultural structure of Bailuyuan Movie and TV City from the perspectives of geographical origin and context. It emphasizes on the profound history and culture of Bailuyuan and its regional culture as the basis for experiencing the tourism planning of regional culture. On this basis, in accordance with the three steps of the beginning, the climax and the end, we designed the “U” tourist route and the new four functional zones (the folk culture experience area, the ecological agriculture experience area, Children’s casual experience area and literary and cultural experience area) of regional cultural experience tourism planning.