中国市场上的外国产品历史悠久,但是形成规模性的品牌效应还是近十几年的事。如今,人们对于品牌的“国别”概念逐渐形成,就像一提起汽车,人们熟知“别克”是美国的品牌,“大众”是德国的品牌,而“丰田”是日本的品牌……同时人们也正从国别文化的角度去理解并区分着各国的品牌:美国的先进时尚、 There is a long history of foreign products on the Chinese market, but it is still more than a dozen years ago to form a scale brand effect. Today, people’s concept of “country” is gradually formed for brands, just like the mention of cars, people are familiar with “Buick” is the American brand, “mass” is the German brand, and “Toyota” It is a Japanese brand... At the same time, people are also understanding and distinguishing the brands of various countries from the perspective of national culture: the advanced fashion of the United States,