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在线社交网络的兴起引出了一个有趣的问题:如何较好的鉴别不同的与用户行为。一般来说,用户行为的鉴别基于用户的个人特征,但是这种方法不适用于在线社交网络用户。在这种情况下,用户通过网站上传或是浏览内容,选择交友,订阅喜欢的咨询或是其他一些交流活动。不同的交流模式可以代表了不用的用户群体。本文将提出一种分析鉴别在线社交网络用户行为的方法。分析鉴别不同的用户行为具有巨大的商业价值,例如,可以用于改善在线广告推荐系统,从而获得更大的收益。
The rise of online social networks raises an interesting question: how to better differentiate between different and user behaviors. In general, user behavior is identified based on the user’s personal characteristics, but this method does not apply to online social network users. In this case, the user uploads or browses through the website, selects a friend, subscribes to a favorite consultation, or exchanges other activities. Different modes of communication can represent unused user groups. This article will present a method for analyzing user behavior that identifies online social networks. Analyzing and identifying different user behaviors has great commercial value, for example, it can be used to improve the online advertisement recommendation system to obtain greater benefits.