1933年,美国陷入经济大萧条,在最黑暗的时代,美国总统罗斯福说:“我们唯一需要恐惧的就是恐惧本身”。76年后,经济危机再次袭来,世界陷入一片恐惧。腾讯公司网络媒体执行副总裁刘胜义说:“恐惧没那么可怕,因为现在是互联网时代”。在“腾讯智慧·2009高效在线营销峰会”上,刘胜义从不同角度阐述了如何利用数字营销度过危机的话题。 In 1933, the United States fell into a recession. In the darkest era, U.S. President Roosevelt said: “The only thing we need to fear is fear itself.” 76 years later, the economic crisis once again hit the world into a fear. Liu Shengyi, executive vice president of Tencent’s online media, said: “Fear is not as scary as it is now in the Internet age.” In the “Tencent Wisdom 2009 efficient online marketing summit,” Liu Shengyi from different angles elaborated on how to use digital marketing crisis through the topic.