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2010年7月23日,在主持中共中央政治局第22次集体学习时,胡锦涛总书记强调,要精心打造中华民族的文化品牌,抵制文化上的庸俗、低俗、媚俗之风。“三俗”一词顿时成为人们关注的焦点。这一年的夏天大众传播媒介中存在的各类“低俗”现象引起各界的广泛重视:
On July 23, 2010, during the 22nd collective study conducted by the Politburo of the CPC Central Committee, General Secretary Hu Jintao emphasized that it is necessary to carefully cultivate the cultural brand of the Chinese nation and resist cultural vulgarity, vulgarity and vulgarity. “Three vulgar ” the word suddenly became the focus of attention. All kinds of “vulgar” phenomena in the mass media in the summer of this year aroused widespread attention from all walks of life: