论文部分内容阅读
本文以吉林省四平市市内以招牌、大型户外广告牌、LED屏幕等为形式的户外广告语为考察对象,总结和归纳四平市户外广告语言的形式和格调上的特点,讨论并分析户外广告语对于城市文化环境和人文景观的重要作用,试图对户外广告语的发展提出一些优化方案。
This article takes the outdoor advertising language in the form of signs, large outdoor billboards and LED screens in Siping City, Jilin Province as the object of study, summarizes and summarizes the features and forms of the outdoor advertising language in Siping City, discusses and analyzes outdoor advertisements Language for the urban cultural environment and human landscape important role in trying to outdoor advertising language development put forward some optimization programs.