社区文化品牌是城市物质财富的基石和精神文化的细胞。城市化进入深水区的当代中国,每个城市的文化建设都面临自己的机遇和挑战。对杭州而言,城市社区文化品牌建设,既拥有历史人文、“双遗产”“G20”等机遇,又面临治理理念更新、长三角城市群空间竞争和“后峰会时代”等挑战。 Community culture brand is the cornerstone of urban material wealth and spiritual culture of cells. Urbanization Entering the deep-water area of ​​contemporary China, each city’s cultural construction faces its own opportunities and challenges. For Hangzhou, the building of urban community culture brand not only possesses the opportunities of historical and cultural, “double inheritance” and “G20”, but also faces the renewal of governance concept, the space competition in urban agglomerations in the Yangtze River Delta and the post-summit era. Other challenges.