次贷危机后,中国房地产市场低靡,房地产价格不断下降,房地产企业面临巨大的压力。虽然我国的房地产企业已经意识到关系营销的重要性,而且有的房地产企业已经建立了关系营销部门,并且采取了相应的营销措施,但在如何处理和客户的关系中仍存在许多问题。 Subprime mortgage crisis, the Chinese real estate market depressed, real estate prices continue to decline, real estate companies are under tremendous pressure. Although the real estate enterprises in our country have realized the importance of relationship marketing and some real estate enterprises have established the relationship marketing department and have taken corresponding marketing measures, there are still many problems in how to deal with the customers.