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客户档案管理,不仅仅是用户资料的收集、整理和存档。它还是营销管理精益化的基础。建立和执行规范的客户档案管理制度,对及时掌握客户动态、企业内部资源共享及提高营销效率和企业潜在竞争力都有着极其重要的意义。客户档案管理的短板2010年底,营销SG186系统在贵池供电公司正式上线运用,对公司营销管理来说,是有划时代意义的。它的运用。改变了以往营销管理纸质化、口头化的状况。实时的系统同步管理,涉及到客户受理、方案答复、供用电合同签订等与客户息息相关的每个业务环节。在规范营销管理,特别是客户档案方面,客户资料的完整性和业务传递的准确性,还有各类业务的时限性,都固化在系统中。想要圆满地完成一项业务,尤其是新装、
Customer file management, not only the collection, sorting and archiving of user data. It is also the basis of lean marketing management. Establishing and implementing a standardized customer file management system is of great importance to keeping abreast of customer dynamics, sharing internal resources within enterprises, and improving marketing efficiency and potential competitiveness of enterprises. Shortage of customer file management By the end of 2010, marketing SG186 system in Guichi Power Company formally launched, the company marketing management, is of epoch-making significance. Its use. Change the past marketing management paper, verbalization. Real-time system synchronization management, involving customer acceptance, program replies, contracts for the purchase of electricity and other customer-related business processes. In regulating marketing management, especially customer files, the integrity of customer information and the accuracy of business delivery, as well as the timeliness of all types of business, are solidified in the system. Want to successfully complete a business, especially the new clothes,