近来国内媒体出版行业对“网络出版”、“数字出版”、“新媒体”以及“数字媒体”这几个概念的讨论大幅度升温,尽管这些概念已经不是什么新的概念,甚至是存在了十年以上的概念了。业内现在讨论这些概念的初衷各有不同,但不外乎与这样几个背景相关:(1)在国家中长期科技发展规划 Recent discussions in the domestic media publishing industry about the concepts of “web publishing,” “digital publishing,” “new media,” and “digital media” have dramatically increased. Although these concepts are no longer new concepts, there are even ten The concept of more than a year. The original intent of the industry to discuss these concepts is different, but nothing more than related to such a few contexts: (1) in the national long-term science and technology development plan