现代广告无处不在地袭击着人们的视听,其所蕴涵的道德标准和行为方式以及思维风格对大众产生的影响极为深远,从而潜移默化地规整着人们生活的很多方面。在广告传播的过程中,广告自身肩负着很大的社会责任。现代广告业的健康发展,必须有一个健全的广告生态。 Modern advertisements are ubiquitously attacking people’s audio-visual contents. Their moral standards and behaviors, as well as the influence of their thinking style on the general public, are extremely far-reaching, thus subtly regulating many aspects of people’s lives. In the process of advertising, advertising itself has a great social responsibility. The healthy development of modern advertising industry, we must have a sound ecological advertising.