当前,新媒体的繁荣带来新闻传播活动的大发展,但如何规制网络传播中的伦理失范现象也成为亟待解决的问题。面对网络全球化带来的多元价值冲击,网络传播应该倡导的行为准则和价值规范究竟是什么?应该如何把握新形势下网络传播伦理的内涵,推动网络传播伦理水平全方位提升?习近平同志在第二届世界互联网大会开幕式主旨演讲中说:“要加强网络伦理、网络文明建设,发 At present, the prosperity of new media brings about the great development of news dissemination activities. However, how to regulate the ethical misconduct in network communication has also become an urgent issue to be solved. In the face of the multi-value impact brought about by network globalization, what are the codes of conduct and value norms that should be advocated in network communication? What should we do to grasp the connotation of network communication ethics in the new situation so as to promote the ethics of network communication all-around? The opening speech of the 2nd World Internet Congress said in a keynote speech: ”To strengthen network ethics, network civilization construction, hair