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有人预言,中国加入 WTO 后,世界主要跨国企业越来越看好中国市场,社区商业将成为世界商业“巨子”最“有机可乘”的领域。他们把目光瞄向了日显崛起的社区商业及居住区周边地区的消费群体。目前,上海已有居民住宅区114个,与之配套的商业用房已达250万平方米,占到全市商业用房的20%。全球一体化的今天,社区商业已成为国内外商家争夺的阵地。如何构筑社区商业舞台,“筑巢引凤”、繁荣社区商业、丰富市民生活?为此,笔者走访了上海祁丰商业发展有限公司(以下
Some people predict that after China’s accession to the WTO, the world’s major multinational corporations are increasingly optimistic about the Chinese market and community commerce will become the world’s commercial powerhouse. They are eyeing the consumer groups in the rapidly growing neighborhoods of commercial and residential areas. At present, there are 114 residential and residential areas in Shanghai, with 2.5 million square meters of commercial space, accounting for 20% of the city’s commercial space. Global integration today, community commerce has become a battleground for domestic and foreign businesses. How to build a community business stage, “Zhuchaoyinfeng ”, prosperity community business, enriching the public life? To this end, I visited the Shanghai Qi Feng Business Development Co., Ltd. (the following