人们常用“衣食住行”四个字来形容生活的内容,旅游出行已渐渐成为现代人生活的一个部分,在大自然和别样的地域文化中亦能悟出另一番生活哲理。我国山川景色秀美,旅游业的发展形势大好,但在旅游产品的开发方面却未能同旅游业的发展相平衡,旅游产品的发展还处于起步阶段。我国徽州地区地理环境优越,风景极具特色,其中宏村、西递被列为世界文化遗产,黄山更富有“五岳归来不看山,黄山归来不看岳”的美誉,以徽州地区繁荣的旅游产业为支撑,以徽州区域文化为根本方向,注重徽州地区旅游产品的艺术性和功能性,结合行之有效的设计方法,有利于更好的传播徽州地区的文化,有利于进一步促进徽州地区旅游业的发展。 People often use the four words “clothing, food, clothing and transportation” to describe the content of life. Travel has gradually become a part of modern life. In the nature and other regional cultures, one can also understand another philosophy of life. The scenery of China’s mountains and rivers is beautiful and the development of tourism is in a good situation. However, the development of tourism products has failed to balance with the development of tourism and the development of tourism products is still in its infancy. Huizhou, China’s geographical environment is superior, the scenery is very distinctive, of which Hongcun, Xidi is listed as a world cultural heritage, Huangshan is more rich, “Wuyue back not to see the mountains, Huangshan return to see Yue,” the reputation of prosperity in Huizhou Of the tourism industry as the support to Huizhou regional culture as the fundamental direction, pay attention to the artistry and functionality of Huizhou tourism products, combined with effective design methods, is conducive to better dissemination of culture in Huizhou region is conducive to further promote the Huizhou region Tourism development.