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中国商业文化研究会第五届会员大会的各位代表:1989年我提出要创建“商业文化学”。这个理论的提出是当时中国经济社会发展的需要。因为商业文化就是商品经济发展到一定程度,商品流通领域各个行业、各种过程,各类商品所创造、反映和传播的具有商业特质的文化现象。在过去的这20多年时间里,中国市场经济发展的速度和规模,以及所取得的成就令世人瞩目。也正是在这样的历史背景下,“商业文化学”逐步得到了社会各个方面的关注与认可。
Representatives of the Fifth Member Conference of China Business Culture Research Association: In 1989 I proposed to establish “Business Culture Studies”. This theory was put forward at the time of China’s economic and social development needs. Commercial culture is a cultural phenomenon characterized by commercial traits created, reflected and disseminated by various industries, processes and commodities in the commodity circulation field to a certain extent. In the past 20 years or so, the speed and scale of China’s market economy and its achievements have attracted worldwide attention. It is also in this historical background that “Commercial Culture Studies” has gradually gained the attention and approval of all sectors of society.