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全球经济一体化和市场经济的大潮时时在冲击着人们传统的思想文化、传统的道德观念。使人们的理想信念、价值理念不断发生着变化。给企业的思想政治工作带来巨大挑战。本文论述了企业在进行思想政治工作教育时,如何充分挖掘优秀传统文化,结合企业实际,运用优秀传统文化内在的价值取向、信念来引导和教育职工,从而提高思想政治工作有效性,进一步全面提升职工的道德素养、社会公德和责任意识。
The global economic integration and the tide of the market economy are constantly attacking people’s traditional ideology, culture and traditional moral values. Make people’s ideal and belief, the concept of value constantly changing. To the enterprise ideological and political work has brought great challenges. This article discusses how to fully tap the excellent traditional culture and how to guide and educate the staff and workers with the value orientation and belief of the excellent traditional culture in order to improve the effectiveness of the ideological and political work and further enhance the overall quality of the ideological and political work Staff’s moral quality, social ethics and sense of responsibility.