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全球化依然是大趋势,但越来越多的跨国公司意识到,全球化并不意味着无处不在,因此正在调整自己的全球化战略真正的全球化公司是否应该在所有的主要市场开展业务?金融危机前针对这一问题曾有过一项调查,结果,64%的受访者认同这个可疑的主张。一些公司也仍然坚持这一观点,即全球化等同于无处不在。想一想通用汽车到目前为止对欧宝的“不离不弃”吧,尽管它在欧洲可怕的过剩产能不大可能在短期内通过市场增长得到释放。通用汽车的市场份额在所有汽车制造商中排名第四,品牌形象较弱,即使欧宝能在2015年实现收支平衡的乐观目标,一些分析师估计,
Globalization is still a big trend, but more and more multinationals realize that globalization does not mean being ubiquitous and are therefore adjusting their global strategy. Should truly global companies do business in all major markets? Before the financial crisis there was a survey on this issue, the results, 64% of respondents agree with this suspicious claim. Some companies still hold the view that globalization equals ubiquity. Think of General Motors so far against Opel, despite its terrible excess capacity in Europe is unlikely to be released in the short term through market growth. GM’s market share ranks fourth among all automobile manufacturers with a weak brand image, and even though Opel can achieve its revenue-sharing optimism goal by 2015, some analysts estimate that,