为了发展山东半岛蓝色经济区民族传统体育产业,本文立足于山东半岛蓝色经济区民族传统体育产业发展现状,运用文献资料法、访谈法、逻辑分析法、问卷调查法等研究方法,结合管理学、经济学、环境学和市场营销学等相关学科知识,对山东半岛蓝色经济区民族传统体育产业消费现状进行了深入研究。并在此基础上提出了有利于山东半岛蓝色经济区民族传统体育产业可持续发展的策略。 In order to develop the ethnic traditional sports industry in Shandong Peninsula Blue Economic Zone, this paper bases on the development of national traditional sports industry in Shandong Peninsula Blue Economic Zone. By using the methods of literature review, interview, logical analysis and questionnaire, Science, economics, environmental science and marketing science and other related disciplines knowledge, the status quo of the national traditional sports consumption in Shandong Peninsula Blue Economic Zone in-depth study. On this basis, it puts forward a strategy that is conducive to the sustainable development of ethnic traditional sports industry in the blue economic zone of Shandong Peninsula.