奥尔堡PBL模式是基于问题学习模式的典型代表,将其引入网络营销创意项目教学具有适用性。课程教学目标应关注学生创新能力的培养,构建以创意项目工作为核心模块的课程设计,组建创意项目小组支持教学探索,实施重过程和对话的多元化评价体系,完善基于创意项目跟踪和发展的教学反馈渠道,从而推进网络营销教学改革的创新性探索。 Aalborg PBL model is based on the typical model of the problem-based learning, the introduction of online marketing creative project teaching is applicable. The teaching objectives should focus on the cultivation of students’ innovative abilities, construct the curriculum design with creative project work as the core module, set up a creative project team to support the teaching and exploration, carry out the multiple evaluation system of heavy process and dialogue, and improve the tracking and development based on creative projects Teaching feedback channels, so as to promote the innovative exploration of network marketing teaching reform.