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面对当前在线社交金融对传统金融的冲击、互联网金融的快速发展以及银行信息化的大趋势,本文拟在总结国内典型社交金融产品实践发展现状的基础上,结合融e联平台的发展规划,探索工商银行未来在线社交金融领域的发展模式。移动互联网时代,社交网络拉近了人与人之间的距离,沟通效率大幅提高,在线社交已然成为人们的一种生活习惯。社交网络拥有海量客户高频的真实互动数据,并在持续快速演化过程中,尤其是社
Faced with the impact of the current online social finance on traditional finance, the rapid development of Internet finance and the trend of bank informationization, this paper intends to summarize the actual status of the development of typical social financial products in the country, combined with the development plan of financial e-linked platform, Explore the future development of ICBC in the field of social finance. In the era of mobile Internet, social networks have narrowed the distance between people, the communication efficiency has been greatly improved, and online socialization has become a kind of living habit of people. Social networks have real interactive data on the high frequency of mass customers, and continue to evolve rapidly,