浅谈电视台台标的创作

来源 :中国广播电视学刊 | 被引量 : 0次 | 上传用户:libingyao2009
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台标,是一个电视台的标志。是各电视台每天开始播出时第一个和观众见面的屏幕形象。它是一个高度概括的、短小精干的艺术综合体,由主体字幕、活动的或者固定的衬景、动画技巧、色彩、音乐、音响效果等多种因素构成。时间长度一般在25秒至1分钟左右。 Taiwan standard, is a television station logo. It is the first screen image that the television stations meet with the audience when they start to broadcast daily. It is a highly generalized, short lean art complex that consists of subtitles, active or stationary scenes, animation techniques, colors, music, sound effects and more. The length of time is generally 25 seconds to 1 minute or so.
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