本文以《爸爸去哪儿》为例探究当前真人秀节目的叙事特征及文化产业的跨界整合现象。通过给选定的人物设置具体“任务”的方式,围绕“主人公的行动圈”附加“相助者的行动圈”形成其基本叙事框架,彰显节目定位及叙事主旨;采取“现场实录”和“人物追述”相混合的模式架构叙事时空,后期动漫字幕制作则具有四类叙事功能。节目的新媒体营销及跨界整合传播模式的成功为文化全产业链运营提供了范例。 This article takes “where is daddy” as an example to explore the narrative characteristics of current reality show and the cross-border integration of cultural industries. By setting specific “tasks” for selected characters, the basic narrative framework is formed around “the action circle of protagonist” and the “action circle” of “helper” to highlight the positioning of the program and the narrative purpose; “Scene Record ” and “Character Tracing ” mixed mode structure narrative space-time, post-production animation subtitle has four narrative functions. The success of the program’s new media marketing and cross-border integration and dissemination model provided an example of a culture-based industry chain operation.