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曾有广告专家这样比喻企业家代言品牌和娱乐明星代言广告的区别:前者是狙击枪,后者是霰弹枪。过去十多年里,企业家越来越多地成为广告片主角,中国青年报与新浪网的一项联合调查
There has been an advertising expert who likened the difference between entrepreneurial endorsement brands and entertainment star endorsement advertisements: the former was a sniper rifle, and the latter was a shotgun. In the past ten years, entrepreneurs have become more and more protagonists in advertising films. A joint survey between China Youth Daily and Sina.com