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一、销售计划销售工作有明确的基本法则,即制订销售计划和按计划销售。销售计划管理在于制定好一个准确可行的销售目标及实现这一目标的方法。具体内容有:在分析当前市场形势和企业现状的基础上,制定明确的销售目标、回款目标和其他定性、定量目标;根据目标编制预算和预算分配方案,落实具体执行人员、职责和时间。然而,许多企业在销售计划的管理上存在这样一些问题:如无明确目标的年度、季度、月度的市场开发计划;销售目标不是建
First, the sales plan Sales work has a clear basic law, that is, develop sales plans and sales according to plan. Sales plan management is to develop a good and accurate sales targets and ways to achieve this goal. The specific contents include: based on the analysis of the current market situation and the current situation of enterprises, formulate clear sales targets, repayment targets and other qualitative and quantitative targets; and formulate budget and budget allocation plans according to the targets and implement specific executives, responsibilities and time. However, many companies have some problems with the management of sales plans: annual, quarterly and monthly market development plans without specific goals; sales targets are not built