全媒体时代,如何更好地履行党报使命、捍卫党报尊严,把握舆论引导和媒体运营的主动权,迫切需要我们从战略层面审视现代传媒竞争的新形势新特点,进一步明确自身的角色分工和主攻方向,构建受众心目中难以替代的品牌形象,不断巩固和强化主流媒体的地位。 In the era of all media, how to better fulfill the mission of the party newspaper, defend the dignity of the party newspaper, and seize the initiative of media guidance and media operation urgently require us to examine the new situation and new features of modern media competition strategically and to further clarify the roles division and main attack Direction, build an irreplaceable brand image in the eyes of the audience, and constantly consolidate and strengthen the status of the mainstream media.