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中国客车市场空间非常广阔,目前还缺乏足够的强势品牌。机会摆在面前,就看你如何去走中小型企业是客车行业中非常重要的组成部分。这些大量存在的企业部落多数处境艰难,在市场夹缝中求得生机。应该说,客车是个性化产品,更适合于中小企业特点。中小企业为何会陷入这种困局?我们可从不同角度找出很多种原因,单从市场层面分析,品牌弱势是重要原因。那为何中小企业不做品牌呢?我认为主要有以下几个原因:
China bus market is very vast, there is still not enough strong brand. Opportunity be placed in front of you to see how you go Small and medium-sized business is a very important part of the bus industry. Most of these large numbers of business tribal people are in a difficult situation and find themselves in a niche market. It should be said that the bus is a personalized product, more suitable for the characteristics of SMEs. Why SMEs fall into this dilemma? We can find a variety of reasons from different angles, just from the market level analysis, brand weakness is an important reason. Why SMEs do not do the brand? I think there are several main reasons: