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【本刊辑】在广东以新鲜奶闻名的燕塘乳业,在60周岁时尝试“变身”。燕塘乳业正式宣布品牌形象升级,并推出“益生菌”健康概念的三大系列近10款酸奶新品,欲与光明、达能、蒙牛等酸奶强手过招,抢食华南酸奶市场。此次燕塘推出的“味嚼2016”“岁月臻典”和“益生君”三大系列,除了“味嚼系列”主打蓝莓燕麦谷物酸奶概念外,其余新品都添加LABS四种活性益生菌群。
【Series】 Yantang Dairy, famous for its fresh milk in Guangdong, tried to “transform itself” when it was 60 years old. Yantang Dairy officially announced the brand image upgrade and introduced the “Probiotics” health concept of the three series of nearly 10 new yogurt, and bright, Danone, Mengniu and other yogurt strongman trick, snatch the South China yogurt market. The introduction of Yantang “flavor chewing 2016 ” “years Zhen Code ” and “Yisheng Jun ” three series, in addition to “flavor chewing series ” main blueberry oat grain yogurt concept, the rest of the new Add LABS four active probiotic groups.