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在外打工多年,手头积累了近10万元资金,于是我和老公商量开了一家灯具店。可是开张近半年,生意一直冷冷清清,入不敷出。我想再熬2个月看看吧,不行的话就只好关门了。2007年十一期间,表妹来店里玩,说:“你这店缺少主打产品,没有特色!那么多灯具店,人家凭什么要买你的?一个好的零售店,一定要有一两个品牌来吸引消费者。好的品牌不仅可以带动其他产品的销售,也可以增加人气。”表妹是一家财经杂志的记者,她的话我不由得不信。“现在武汉有个厂家,生产一种宝丰生命灯。这灯既具有普通照明灯的功能,又能有效
After working outside for many years, she has accumulated nearly 100,000 yuan in funds, so I and my husband discussed the opening of a lighting shop. However, nearly half a year after the opening, the business has been deserted, making ends meet. I would like to take another two months to see it. If we can’t, then we have to close it. During the 11th year of 2007, the cousin came to the shop to play and said: ”You shop lacks a main product and it has no special features! So many lighting shops, why should people buy you? A good retail shop must have one or two brands. To attract consumers. A good brand can not only drive the sales of other products, but also increase the popularity.“ ”The cousin was a reporter of a financial magazine. I couldn’t help but believe her words.“ ”Now there is a factory in Wuhan that produces a Baofeng life light. This light has both the functions of an ordinary light and it is effective