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进入2017年,盐改靴子正式落地,云南省盐业有限公司(简称“云南盐业”)在守住云南市场的同时,也加大了走出去的步伐。面对多年来专营形成的市场封闭和严酷的竞争格局,如何击破省外市场其他盐企与客户的固有关系,并获得竞争优势?这要求云南盐业比竞争者更好地向目标消费者传递价值和满意。承办“防治碘缺乏病日”大型现场活动盐业改革将近半年,省外盐企在云南发展尚未形成气候,作为这个市场上多年的经营主导者,云
Into 2017, the official change of boots to salt, Yunnan Salt Industry Co., Ltd. (“Yunnan Salt Industry”) in keeping with the Yunnan market, but also stepped up the pace of going out. Faced with the market closed and harsh competition pattern formed by the franchise in the past few years, how to break the inherent relationship between other salt enterprises in the foreign markets and customers and gain a competitive advantage? This requires that the salt industry in Yunnan better deliver its target consumers than its competitors Value and satisfaction. Undertaking “Iodine Deficiency Disease Prevention day ” large-scale field activities salt industry reform for nearly six months, the salt industry outside the province in Yunnan has not yet formed a climate for development, as the market leader in many years of business, cloud