上一代的思考逻辑是线性的,是因为需要所以购买,而年轻一代的想法是图像式的,是以使用情境、功能需求为导向的。 “为什么买东西呢?无聊吧,没事逛街看到觉得不错就买啦。我是不会一定要买什么名牌或很贵的东西,但是东西一定要有趣,会让我觉得很好奇,这样买来就可以满足我的好奇心。而且啊,如果我真的很喜欢那个东西,就算钱不够,我也会尽量想办法存钱去买。”这些话,是从一位刚走出校门的大学生口中说出的。 The logic of the previous generation’s thinking was linear because it needed to be purchased, and the younger generation’s idea was image-based, guided by the use of context and functional needs. “Why buy things? It’s boring, it’s okay to go shopping and see it feels good to buy. I don’t have to buy any brand names or expensive things, but things must be fun, and it makes me curious to buy them.” I can satisfy my curiosity. And, if I really like that thing, even if the money is not enough, I will try to save money to buy it." These words are from a college student who has just left the school gate. Speak out.