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顾客价值理论是市场经济发展到一定程度的必然产物,本质上是因为社会生产力极大提升,市场供给形势从传统的供大于求转变为供过于求,需求成为市场的主导力量,而供给则为了保证产品顺利实现价值,必然会提出针对顾客需求的价值理论和营销策略,如何灵活运用营销心理策略实现顾客和企业的价值正是本文要讨论的主要内容。立足于当前市场经济的供求形势,本文分析了品牌忠诚的驱动心理,并基于此提出了营销心理策略的六点建议,以期为我国市场营销领域的发展和创新提供支持和借鉴。
Customer value theory is the inevitable product of the development of the market economy to a certain extent. Essentially, it is because social productivity has greatly risen. The market supply situation has shifted from the traditional oversupply to the oversupply. The demand has become the dominant force in the market. However, The successful realization of the value will inevitably bring forward the value theory and marketing strategy according to the customers’ needs. How to use the marketing psychology tactics to realize the value of customers and enterprises is the main content to be discussed in this article. Based on the supply and demand situation of the current market economy, this article analyzes the driving psychology of brand loyalty and puts forward six suggestions on marketing psychology strategy based on this, in order to provide support and reference for the development and innovation in the marketing field of our country.