要想在公司中创建正确的忠诚能力,有效地管理客户忠诚度,需要我们以“工程”的观念来建设和实施。也就是说,我们能够以数据推动的方式,使公司得以分析和了解客户忠诚度推动力的不同结构,并在此基础上制定长期计划,以客户结构为依据转变和改进公司的市场聚焦与定位。下面介绍一些实用的步骤,用 To create the right loyalty in the company and to manage customer loyalty effectively, we need to build and implement it with the concept of “engineering.” That is, we can enable companies to analyze and understand the different structures that drive customer loyalty in a data-driven fashion, and build long-term plans based on them to transform and improve the company’s market focus and positioning based on customer structure . Here are some practical steps, use