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电视节目的编播和报刊的版面设计一样,不仅是对观众的尊重和对传播规律的体现,同时也是实现频道的品牌和形象的重要环节。从打造栏目带到非黄金时段开发,从季播到假期主题编排,电视节目编播也成为应对激烈竞争的重要手段。从2013年开始的新的一轮综艺节目大比拼,再一次彰显综艺节目的影响力。一、综艺节目向季播的转身:由“散点透视”向“焦点透视”的转变我国电视娱乐节目的发展大致可以分为四个阶段:
The programming of TV programs is just as important as the layout of newspapers and periodicals. It not only shows respect to the audience and manifests the law of communication, but also plays an important role in realizing the brand and image of the channel. From creating columns to non-prime-time development, from quarterly broadcasting to holiday themed programming, programming of television programs has also become an important measure to cope with fierce competition. From 2013 onwards, the new round of variety show competition, once again highlight the variety show’s influence. First, the variety show to the quartercasting turn: from “scattered perspective” to “focus perspective ” changes in China’s television entertainment program can be broadly divided into four stages: