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如果要评选1996年中国房地产业的重大事件,我认为有一件事一定会榜上有名、那就是江苏省江阴市房地产发展公司将其开发的商品房进行了商标注册,开了我国商品房注册商标之先河.有关方面反响很大,称此举是拉开了国内商品房品牌竞争的序幕.搞房地产,注册商标,讲究品牌,确实是件新鲜事;但其意义却绝不在标新立异,单纯追求什么广告效果,而是有着实实在在、更深层次的意义.品牌,即商品的商标、牌子.能够给自己开发的商品房挂上牌子、注册商标,这至少反映
If you want to select a major event in China’s real estate industry in 1996, I think there is one thing that will be on the list, that is, Jiangyin City, Jiangsu Province, real estate development company to develop its commercial real estate trademark registration, opened the first of our registered trademark of real estate The parties concerned reacted very loudly, saying the move was the prelude to the domestic competition in the commercial real estate brand. Engage in real estate, registered trademarks, pay attention to the brand, is indeed a new thing; but its significance is not unconventional, the pursuit of what advertising effect, But has a real, deeper meaning .Brand, that is, trademarks of goods, brands. Can develop their own brand of commercial housing, registered trademarks, which at least reflect