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南通家纺产业作为一个传统的轻工产业,伴随互联网经济大环境对其分销渠道的冲击,面临着传统分销渠道需要重新构建的问题。而中小家纺企业不能在借助B2C平台获取行业竞争优势,则必须采用适应互联网营销时代的分销模式,同时尽可能降低运营成本。本文探讨如何利用社交平台进行构建低推广销售成本的分销渠道,并借助O2O模式实现企业较高的盈利水平,更高效的分销渠道,同时提升企业品牌价值。
Nantong textile industry as a traditional light industry, with the impact of the Internet economy on its distribution channels, faced with the traditional distribution channels need to be rebuilt. Small and medium-sized textile enterprises can not gain competitive advantage in the industry through B2C platform, they must adopt the distribution mode adapted to the era of Internet marketing while reducing the operating costs as much as possible. This article explores how to leverage social platforms to build distribution channels that drive lower sales costs and leverage O2O models to achieve higher profitability, more efficient distribution channels, and greater brand value.