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在电视广告的设计当中,人们往往会通过其他感觉来再现事物和思想的视觉形象,或通过视觉形象再现其他感觉。本文以广告中味觉如何视觉化表现为切入点,以广告视觉修辞技巧为基础,通过对具体电视广告实例的研究,从一个新的视角补充视觉传播学和修辞学的理论,找寻电视广告中味觉如何视觉化的创作规律,从而拓展广告创意空间,优化广告的视觉说服语言,提高广告的传播效果。
In the design of television commercials, people tend to recreate the visual images of things and thoughts through other senses or reproduce other senses through visual images. Based on the advertising visual rhetorical skills, this article studies how to visualize the taste of the advertisement, completes the theory of visual communication and rhetoric from a new perspective based on the rhetoric of advertisement visualization, How to visualize the law of creation, so as to expand the creative space of advertising, optimize the visual persuasive language of advertisements and improve the dissemination of advertisements.