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假发在市场上属于边缘产品,在建构品牌的过程中,如何让更多的消费者参与进来,并且在润物细无声的过程中,达到品牌宣传的作用,这个案例给了我们很多启示。瑞贝卡是一家有近20年历史的品牌,也是生产商旗下的主打品牌;一直以来,以欧美及日韩市场为主;2006年,瑞贝卡携日韩顶尖设计师专为国内市场开发的产品,开始进军国内市场,将头顶的美丽事业带入中国。
Wigs in the market belong to the marginal product in the process of building the brand, how to make more consumers involved, and in the quiet process of moisturizing, to achieve the role of brand promotion, this case gave us a lot of inspiration. Rebecca is a nearly 20-year history of the brand, is also the manufacturer’s flagship brand; has been to Europe and the United States and Japan and South Korea-based market; 2006, Rebecca carrying Japan and South Korea’s leading designer specifically for the domestic market Products, began to enter the domestic market, the top of the beautiful cause into China.