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在我国当前的金融行业发展过程中,其中一项重要的内容就是金融营销,金融营销在我国不断探索的道路中逐渐崭露头角,并且其重要性也愈发的凸显了出来。但是市场的发展趋势是越来越激烈的,如果依然沿用原有的金融观念,那么显然无法与现代化的发展要求相一致,这就需要进一步完善相关的营销理念,促进整体竞争力的提升。我国在当前的金融营销过程中依然存在一定的不足之处,希望在本文的论述下,运用合适的对策促进金融市场的进一步发展。
In our country’s current development of the financial industry, one of the important contents is financial marketing. Financial marketing is gradually emerging in the road of continuous exploration in our country, and its importance has become increasingly prominent. However, the development trend of the market is more and more fierce. If the original financial concept is still used, then obviously it can not be in conformity with the requirements of the development of modernization. This requires further improvement of related marketing concepts and promotion of the overall competitiveness. In the current process of financial marketing in our country, there are still some shortcomings. We hope that with the discussion of this article, we can use appropriate countermeasures to promote the further development of financial markets.