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传媒生态功能的失衡会引起传媒生态系统的紊乱,在对河南农村传媒生态功能进行研究时,作者选取了部分河南农村作为样本,进行抽样调查。结合调查结果,从媒介在农村的普及状况、农村受众对媒介内容的接触偏好、评价以及媒介内容对农村受众的影响几个方面对河南农村传媒生态功能进行了研究,并总结了河南农村传媒生态功能失衡的原因。
The unbalance of the ecological function of the media will lead to the disorder of the media ecosystem. When studying the ecological functions of the rural media in Henan, the author selected some rural areas of Henan as samples to carry out the sample survey. Combined with the survey results, the ecological functions of rural media in Henan were studied from the aspect of media’s popularity in rural areas, the preference of rural audiences for their exposure to media content, the impact of media content on rural audiences, and the summary of the rural media ecology Causes of functional imbalance.